About Me


Business Philosophy

Your home is more than just a place—it’s crucial for your financial security and well-being.  Rely on my expertise and dedication to guide you through real estate seamlessly.  I excel in overseeing every facet of your transaction with precision and responsiveness, ensuring a smooth experience.  By tailoring my approach to align with your specific goals and preferences, I prioritize your peace of mind throughout the entire process.

What Sets Me Apart?

  • Local Market Expertise: Specializing in Union County and its surrounding areas, I offer unparalleled expertise in navigating the nuances of our dynamic real estate market. Moreover,       I provide exclusive access to our company’s unpublished properties, giving you a unique advantage in your property search.
  • Expert Merchandising: With a meticulous approach to property presentation, I ensure your listing stands out and captivates potential buyers. My service offerings include expert staging consultations, decluttering/estate sale coordination, handyman services, and professional cleaning to accentuate your property’s features.
  • Strategic Marketing: Utilizing innovative marketing strategies, I give your property the exposure it needs to maximize its appeal. My services encompass professional photography, Matterport’s 3D tours and Dollhouse views, detailed floor plans, and a dedicated, visually striking website highlighting your property’s best features. Additionally, I leverage extensive online advertising across national real estate platforms, targeted direct marketing campaigns, promotion to brokers and agents with established buyer networks, and creative social media advertising.
  • Negotiation Mastery: Exceptional negotiation skills are crucial for real estate success. With finely honed expertise, I advocate tirelessly for your interests throughout your journey, whether buying or selling. Negotiation isn’t just about price; it’s about navigating complexities, resolving conflicts, and finding solutions. From crafting offers to handling counteroffers, and contingencies, I leverage my negotiation prowess to secure favorable outcomes. My goal is not just to close transactions, but to ensure advantageous terms and conditions while fostering positive relationships. With me, your interests are protected, and your goals achieved.
  • Network of Connections: I leverage valuable relationships to enhance your transaction process, ensuring a seamless experience. Comprehensive support throughout your real estate journey and beyond is facilitated through my extensive network, which includes fellow Realtors, attorneys, mortgage lenders, inspectors, contractors, property appraisers, investors, property managers, accountants, and renovation specialists.

Rest assured, my commitment to integrity, discretion, and professionalism guarantees top-tier service throughout our partnership. Experience the unparalleled difference. I’m dedicated to safeguarding your investments by consistently exploring innovative strategies to fulfill your real estate objectives.

Education and Training

I pursued studies in human relations, management, administration, marketing and technology. I completed my real estate licensing training in 1998. I continuously pursue ongoing industry training with emphasis in customized marketing, negotiations strategies and environmental issues including lead, mold, radon, asbestos, termites, in-ground oil tank corrosion, and soil contamination.  New Jersey Real Estate Continue Education (NJRECE), successfully completed.

Awards and Designations

  • GRI® – Graduate Realtor Institute, considered the nation’s number one real estate designation.
  • CRS® – Certified Residential Specialist, only 3% of REALTORS® are CRS.
  • SRS® – Seller Representative Specialist. This designation is the premier credential in seller representation.
  • ABR® – Accredited Buyer’s Representative. This designation is recognized as the pinnacle of excellence in buyer representation within our industry.
  • SFR® – Short Sales and Foreclosure Resource
  • AHWD® – At Home With Diversity: One America
  • EAH – Employer Assisted Housing
  • Otteau – Staying current with real estate market changes through insightful analysis and advanced pricing skills.
  • NJRECE – New Jersey Real Estate Continue Education — Successfully Completed
  • CHMS – Certified Home Marketing Specialist
  • CMS – Certified e-Marketing Specialist
  • CNRS – Cartus Network Referral Specialist
  • CNMS – Cartus Network Marketing Specialist
  • Graduate of Dale Carnegie Sales Advantage Program
  • Coldwell Banker President’s Circle of Excellence Award
  • Coldwell Banker Home Protection Plan “Top 10 Sales Associate”
  • Dale Carnegie Human Relations Award
  • Notary Public

Areas of Expertise

An area resident, I am well versed in the many benefits of residing in various Union, Essex, and Middlesex County communities. Whether buyer/ first time buyer or seller, longtime resident or newcomer, I have assisted clients in concierge services, relocation, sales and purchases of single and multi-family homes, townhomes, condos, and mixed-use/ investment properties.

Selling your home for the best price is one of my top priorities and commitments!

Online Exposure 
My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most visited real estate websites in the world.
The result? Your home gets showcased on dozens of high-traffic sites – putting it in front of potential buyers everywhere.

___ ColdwellBanker.com   ___ ColdwellBankerHOMES.com   ___ HomeFinder.com  ___ Home.com*  ___ HotPads.com  REALTOR.com*  ___ Trulia.com  ___ Zillow.com

Affiliations and Memberships

_National Association of Realtors (NAR)  _New Jersey Association of Realtors (NJAR)  _Council of Residential Specialists (CRS)   _New Jersey Council of Residential Specialists (NJCRS)  _Real Estate Buyer’s Agent Council (REBAC)  _Garden State Multiple Listing Service (GSMLS)  _All Jersey Multiple Listing Service (AJMLS)  _NJ Multiple Listing Service (NJMLS)  _North Central Jersey Association of Realtors (NCJAR)  _National Association of Hispanic Real Estate Professionals (NAHREP)  _National Notary Association (NNA)

Community Involvement

I am former member of the following Organizations:

  • Board of Trusties for Colfax Manor Condominium Association, Roselle Park
  • Communications Committee for the New Jersey Association of Realtors
  • Community Committee for the New Jersey Council of Residential Specialist (NJCRS)
  • Social Committee of the Greater Union County Association of Realtors (GUCAR/NCJAR)

I have also engaged in numerous community and local organizations and activities associated with the education and recreation of my children.

Communities I Serve

I have extensive knowledge of the numerous advantages of living in various communities across Union, Essex, and Middlesex Counties, including Westfield, Scotch Plains, Fanwood, Mountainside, Clark, Garwood, Cranford, Roselle Park, Roselle, Kenilworth, Union, Springfield, Elizabeth, Hillside, Linden, and Rahway.